Our first piece of software, Adchill, fills a gap in the digital marketing industry left by Facebook Business’s confusing and constantly changing Ads platform. For a platform that takes one in five digital ad dollars in the US, it should be intuitive and easy to use, yet less than half of marketers feel their Facebook advertising is effective.
Adchill’s primary feature is to make the users Facebook Advertising experience easier, so, naturally it provides a frictionless way to create and schedule new advertising campaigns. The user only needs to create one campaign in Facebook for Business, and the rest can be handled by Adchill.
Adchill allows users to create hundreds of new campaigns at once. The user simply chooses their existing campaign and duplicates it within Adchill. Users can create audiences at the same time to eliminate editing time. The user then chooses how often they want the ads to run, and voila, ads are scheduled for the week.
Users can choose from a variety of parameters when scheduling their ads. If scheduling many ads at once, they can choose to schedule a certain amount every few hours. For example, a user who wants to schedule 70 new ad campaigns can schedule 10 ads every 24 hours starting at 7:00 am Monday morning. This allows them to get on with doing the most important parts of their day more quickly and removes the frustration of sitting at a screen creating and editing ad campaigns without sacrificing results.
Adchill helps marketers feel more confident when looking at their campaigns because it allows users to easily assess whether or not their campaigns are working. Typically, when looking at their campaigns, marketers have to individually edit each one. Adchill provides a feature that allows the user to easily search for campaigns that match their parameters and turn them off, on, or change aspects of their delivery.
Users are able to filter campaigns in Adchill by these parameters:
Cost per Add to Cart
Cost per Purchase
Cost per Comment
Adchill allows you to easily control your bidding strategy, switching from automatic to manual quickly and easily. The user simply selects the campaign or campaigns they wish to change and quickly swap from automatic to manual. Changing the manual bidding strategy is easy as well- simply select your desired bid and budget. Adchill even allows you to change your strategy on multiple campaigns at once.
As ads succeed, marketers commonly want to scale the ones that work. Our quick Budgets feature allows users to scale successful campaigns quickly. Users can select a scale amount, in either a percent or dollar value, and quickly apply that to all of the campaigns they have found to be successful.
Users can even set an amount if they have a budget they do not wish to surpass per campaign. This allows users to create campaigns that suit their needs easily and quickly, test ideas without wasting money, and change bid strategies at a moment’s notice.
Adchill also includes an automation feature, which will automatically manage campaigns based on the user’s parameters. Users can set cost and spend threshold, check periods, and the actions Adchill should take. Adchill will tell the user when the last check was executed and how long each check period is.
Adchill also allows it’s users to create mass batches of lookalike audiences, allowing marketers to retarget easily and effectively. Studies have shown that consumers who are retargeted in digital channels are 70% more likely to convert.
Lookalike audiences are custom audiences within Facebook that allow you to take an existing group, for example- everyone who has purchased your product in the past 30 days, and create an audience of people who have similar habits. Consistently using these lookalike audiences allows marketers to expand their retargeting efforts and reach out to the maximum amount of interested consumers.
Creating lookalike audiences in the current Facebook advertising space can take hours of a marketers day. Since most marketers believe that digital marketing is about trial and error, it is important to them that every avenue is explored. Adchill allows marketers to leave no stone unturned by making the lookalike creation process incredibly simple and quick.
Adchill also allows users to quickly see breakdowns of their audiences based on age, gender, and region. Adchill will automatically sort your campaigns by which of these factors are earning the best results. This allows the user to easily identify consumer patterns and more accurately target and retarget their campaigns, earning them a better ROI.